BRANDING

Beefcakes & Pies

Beefcakes & Pies is a fictitious burger and pizza restaurant that I branded. This branding project was an extension of a freelance job I did for PNC's merchant training department. They only needed a logo and menu designed for this restaurant, but I took it a step further by making it a full brand.

Beefcakes & Pies

Logos

Personal Branding

Logos

The following are various logos I have created for different clients while freelancing. Truly Scrumptious is a fictitious candy store, Clippity Do Da is a fictitious children's hair salon, both done for PNC's merchant training department. Miss Taiga was based on a fictitious book/movie concept about beauty pageant girls lost in the Taiga forest. Southern Lights Brewery needed two logos, one as a primary logo (left) and another for merchandise (middle).The Healthy Hot Rodder was for a blogger who promotes healthy eating while giving advise on rebuilding hot rods. The bottom three logos were created for small businesses including a bed and breakfast, a real estate business, and a creative solutions business.

Personal Branding

As I was preparing to enter the workforce, I had come to my most challenging project; my self branding. My logo is combination of my initials DS in a classic serif style. The separated comma for the beak of the S represents my process while working. Instead of pushing through a problem I am stuck on, I take a short break. The break helps clear my mind and is usually followed by a solution that works.

work