work

BRANDING

Beefcakes & Pies

Logos

Personal Branding

Beefcakes & Pies

Beefcakes & Pies is a fictitious burger and pizza restaurant that I branded. This branding project was an extension of a freelance job I did for PNC's merchant training department. They only needed a logo and menu designed for this restaurant, but I took it a step further by making it a full brand.

Logos

The following are various logos I have created for different clients while freelancing. Clippity Do Da is a fictitious children's hair salon, Truly Scrumptious is a fictitious candy store, both done for PNC's merchant training department. The Healthy Hot Rodder was for a blogger who promotes healthy eating while giving advise on rebuilding hot rods. Miss Taiga was based on a fictitious book/movie concept about beauty pageant girls lost in the Taiga forest. The last two were designed for Southern Lights Brewery as a primary logo (left) and for merchandise (right).

Personal Branding

As I was preparing to enter the workforce, I had come to my most challenging project; my self branding. My logo is combination of my initials DS in a classic serif style. The separated comma for the beak of the S represents my process while working. Instead of pushing through a problem I am stuck on, I take a short break. The break helps clear my mind and is usually followed by a solution that works.